If you're a tradie in Australia, you already have the content. That bathroom reno you finished last Tuesday? Before-and-after content gold. The dodgy wiring you found behind someone's wall? Educational content that makes people call an electrician. The sunset from the scaffolding? Lifestyle content that humanises your business.
The problem isn't content. It's the gap between snapping a photo on site and actually turning it into a post that generates enquiries. This guide bridges that gap.
The content you already have
- Before and after. The single most powerful format for visual trades. Tilers, painters, landscapers, builders. If you're not doing this, start today.
- Time-lapse videos. Set your phone up in the corner of a room and let it run. A deck build in 30 seconds is hypnotic content.
- Problem finds. "Look what was behind this wall." People love seeing hidden horrors. And it positions you as someone who knows what to look for.
- Tool and product reviews. Honest opinions on tools and materials build credibility with homeowners and other tradies.
- Team content. Your apprentice's first solo job. The team lunch on a Friday arvo. People hire people, not businesses.
Where to post
Local community groups are where homeowners ask "anyone know a good plumber?" Being active in those groups, answering questions and not just self-promoting, puts you at the top of the recommendation list. Your business page should have your service area, phone number, and recent work photos.
Perfect for visual trades. Use Reels for before-and-after reveals. Use Stories for day-in-the-life content. Use your grid as a portfolio that clients can scroll when they're deciding who to call.
Google Business Profile
Technically not social media, but posting photos to your Google Business Profile improves your visibility in local search. Every completed job should get a photo uploaded here as well as to your social accounts.
The 10-minute routine
Take one photo at every job. At the end of the day, spend 10 minutes turning the best one into a post. Brand and Go can generate the caption in your brand voice, add relevant hashtags, and schedule it across platforms. The whole process takes less time than writing an invoice.